Defi Assets Investment - About Us
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Welcome to Defi Assets Investment.

As a leading global market maker, Defi Assets Investment has become one of the World’s Largest Independent online traders and funds managers with clients from all over the world.

One of the best assets management platform,With over $287 million traded daily in the binary options and forex market, we are dedicated to giving our clients their own share of the money daily. As a leading global market maker, Defi Assets Investment has become one of the World’s Largest Independent online traders, cryptocurrency trading and funds managers with clients from all over the world. The company has many sources in which returns are generated, they buy multinational cooperation stocks with investor funds, they buy profitable government bonds, invest in the stock market and forex, they trade on the Parts market cap and share their profits with investors as a percentage based on the amount of investment invested by an investor.

How Realiable and Committed are We?

Trading, whether it be securities, company assets or cryptocurrency, always involves certain level financial risks. To minimize this factor, competent risk analysis is carried out, and the correct allocation of funds is made. Thanks to a wide range of currency pairs, we can maximize the diversification of investment funds, significantly reducing any risks. Our analysts are monitoring the market twenty-four hours a day in order to always be at the forefront of all events. Thus, having all the necessary knowledge and experience, we are able to efficiently benefit from the cryptocurrency trading, both for the company and for its investors.

Due to the successful work and high qualification of employees, Defi Assets Investment is constantly evolving. Constant implementation of modern technologies and use of new trading methods allows the increase of the company’s productivity. All is done with the purpose of always being among the best of the best in our business, not only in the field of trading, but also in the provision of financial services. Cooperating with us is based on the provision of high-quality services, transparent transactions and high financial growth of investments. Our investors will receive high interest throughout the whole investment period, regardless of the investment plan they’ve chosen.

Defi Assets Investment though new as an autonomous company has been very successful in the past few years on the books and experienced no particular recessions or major downturn.
Minimal risks will allow us to avoid financial drawdown, and the unique business model and detailed cryptocurrency market analysis along with modern technologies ensure high financial growth of our company.

Our trading methods and the principles that we shall adhere to will bring the company exclusively positive results. We always follow the development of new technologies and apply new measures to maintain a high standard. Defi Assets Investment is not just a group of specialists from diverse fields, all of them are connected to one another as a single unit forming a precise mechanism that is capable of solving the most complex tasks in the shortest time, finding new methods, and forecasting the most unbelievable situations. Business analysts are constantly monitoring the crypto currency market and are in a continuous process of searching for new solutions to improve the efficiency of the entire structure of the company.

Company Sources of Income

The company is affiliated with numerous business partners and sources from which returns are generated, utilizes traditional trading as mid term strategies and applies expertly tailored analysis to chose stocks for long terms. They purchase well scrutinized multinational cooperation stocks with investor funds, they source and purchase profitable government bonds, invest in the stock and forex markets -- at the moment for instance, Levi's jeans, Netflix, Amazon, Tesla etc are perfect long term stocks. There are other wonderful ones, and of course hedge funds aren't left out. The 'heh' investment team consists of highly qualified analysts and risk managers, analytical seasoned experts who combine state of the art software tools and experience to achieve mind blowing predictive accuracy on the movements and shifts of currency exchanges and cryptocurrency markets. The company also engages in diversified real estate and agricultural investments in different global regions. Then they share their colossal profits from their numerous expert trades with investors in percentages based on an investor's portfolio.

Company Plans

We are proud that our company is a successful business enterprise, capable of solving the most difficult tasks to generate the maximum possible profit for all interested parties. In many ways, we were able to achieve such business indicators and successes thanks to competent and professional strategic planning of our actions.
We always strive to be leaders and strategic planning of our development for years to come helps us not only in our aspirations, but also makes our company and our business transparent and predictable.
Investors love it
Investors value the transparency and predictability most in investment trading companies.
Reliability, which is due to the professionalism and competence of the strategic planning process.

Growth of macro indicators 2018

Back in 2011, realizing Bitcoin’s huge potential, Donald Merced began to form a circle of new specialists around himself 'and already in 2017 a team of traders was formed, the hard work of which was rewarded with the trust of serious investors in 2018. From this moment, the development of the startup idea has been went in a new direction, powerfully and successfully.

The head of the traders group Donald Merced was able to significantly increase the investment portfolio of the group by attracting additional investments from investors of Denmark . This strategic decision was able to significantly strengthen the position of the traders team under the leadership of Donald Merced and allowed to begin the systematic development of the customer base.

It was decided to develop a startup concept focused on the maximum coverage of trading directions for the subsequent formation of main business areas.

The Doctrine of the Future

Developing the concept of trading tools and a new vision of the business model of the future startup.

Creation of basic software algorithms for its further development and application with trading processes.

Investment progressivity 2019

The startup was created, which was given the name Defi Assets Investment . The task of the startup was to perform financial management in relation to investments of individuals and investment funds in Australia. For the first time, a mention of Defi Assets Investment appeared on the startup exchange as an investment project that accepted money from investors and investment funds for the subsequent management of these funds.

The startup from the first days of operation began to show impressive success indicators, which did not go unnoticed by the business angels fund of Czech, which was managed by Zdenek Merced.

Development assistance

Defi Assets Investment startup received 10 million for further development of business concept and software trading products.
A package of algorithms has been developed for predictive analysis of exchange fluctuations.

A new approach to investing

2020

Consistently following the strategic plan to create the most efficient trading business, as well as based on the experience of conducting real trading sessions and concluding exchange transactions, Donald Merced began to form a team capable of fully working and profiting within a large trading company.

At the forming the team core, were taken into account factors of professionalism, the presence of real trading experience, stress resistance, as well as the ability to learn and to work under pressure. The team core creating

The formation of a team consisting of more than 150 like-minded people capable of solving a trading problem of any complexity.
Strengthening the position of Defi Assets Investment startup and new steps in the direction of promising types of trading.

2021 1st Q

Investments in the amount of $10 million provided for the development of Defi Assets Investment startup by the Czech business angels fund were reinvested, since Defi Assets Investment was able to demonstrate a significant positive trend in profit growth in relation to these investments during the previous reporting period. Contract renewal

The business angels fund of Czech extended the contract for cooperation and support, guided by the significant positive growth in the main indicators of the business attractiveness of Defi Assets Investment

The working capital was consolidated and the funds received by the hinvestment were reorganized in the form of net profit from the business.

2021 2nd Q

Transforming a promising startup into the fully formed commercial company. Defi Assets Investment appeared in a new light after the startup transformed a new successful trading enterprise. This was possible after the Denmark Securities & Investment Commission had provided all official documents showing that Denmark was now an official company and that all its activities were now fully governed by Australian law.

New opportunities

Creation of an investment trading online platform for investors from all over the world.
Expanding investment opportunities not only for funds and organizations, but also for individuals.

Global investments
2021 3rd Q

Maximizing the use of international resources and creating a new direction for the formation of additional investment flows. Among the measures that can provide this intention of the company is to achieve the number of active investors of at least 50,000, which amounts to a doubling of the number of investors compared to the already formed block of investors, the number of which exceeded 25,000.
Creation of a division whose efforts will be aimed at expanding the geography of the company’s representatives and its investors.

Global expansion

Doubling the number of company partners by increasing the globality of Denmark services.
Add new versions of the company website that are made using foreign languages.
Creation of company support branches focused on providing consulting to investors from Europe and Asia.

International growth
2021 4th Q

Increasing the globality of the company’s services and products by expanding investment opportunities. At the same time, special attention should be paid to the fact that new investment opportunities, as well as existing services and products of the company, should be available to investors with any level of preparation and with any level of investment accessibility.
The creation of additional to existing ones, as well as the development and implementation of completely new partner programs and related services in the process of cooperation.

Extending boundaries

To establish contacts on an ongoing basis with the formed core of the company’s leaders.
The beginning of support for the structures of such leaders in the form of the provision of investment grants for development.
Humanitarian and educational seminars, congresses and offline presentations sponsored by Defi Assets Investment

Investing in the future
2022

Taking into account the wishes of the partners and the opinions of the competent specialists of the company, will done the first of the planned platform upgrades. At the same time, special attention should be paid to the automation of financial processes. In particular, the process of filling up and withdrawing money

Improved parameters

Creating wallets on the basis of the platform for storing cryptocurrency in a personal account for which a reward will be provided in the form of accruing profit on the balance of funds.
Creation of partner offices and Defi Assets Investment information centers around the world.Creation of partner offices and Defi Assets Investment information centers around the world.
Development of the concept of the international courier service the Defi Assets Investment Logistic.

Efficiency Increasing
2023

Developing a business concept and start creating of our own ATR token based on ERC20.
Thus, the company begins the expansion of its own assets, which, according to leading experts, will extremely positively affect the company’s overall investment rating and its attractiveness at the global investment market.

Commercial ecosystem

Provide customers with a package of investment products consisting of 14 offers.
Provide customers with a package of partner services consisting of partner programs of the following types: linear, binary and p2p.
Expanding the types of both investment and financial management by introducing such activities into the company’s commercial monitoring as: advanced technologies, betting, drones, energy storage systems, space technologies.

New types of investment
2024

Issue of ATR own token to cryptocurrency exchanges of the world. At the same time, will be created its own trading platform, specializing exclusively in cryptocurrency transactions with a small number of types cryptocurrency which are leaders in the world volatility rating. This will make it possible to increase the efficiency of the trading platform and start promoting ATR.

Exchange evolution

Running an initial IPO, in which the value of Defi Assets Investment shares will be partially related to the value of ATR, which will allow the company to significantly increase capitalization in the shortest possible time.
The creation of the Defi Assets Investment BA corp business angels fund, the purpose of which, in addition to generating investment profits, will be to help and promote promising startups on a commercial basis.
Development of improved software for the trading platform.

Progressive vision
2025

Increasing the list of stock exchange instruments that are used at the performing transactions on the new trading platform. This will expand the functionality of the platform and make the response to real-time exchange changes even shorter, which will allow to conclude more deals per unit time.
In addition, it is planned to upgrade the platform for automatic deal opening processes for spot and margin trading by providing appropriate improved software.

Commercial improvements

Creating related business directions:
Start of Defi Assets Investment Pay payment system.
Start Defi Assets Investment Rental Car car sharing service.
Start of the international courier service Defi Assets Investment Logistic.
Opening a brokerage company providing brokerage services to third parties on a commercial basis.

New image of business
2026

Increasing the number of trading instruments to 30. This will allow the company to participate in almost all commercially significant trading areas and thereby consolidate profit in even larger amounts.
Implementation of new approaches to cryptocurrency trading, based on the applying of quantum systems of predictive analysis.

Time for new ideas

Developing a new Defi Assets Investment strategic development plan for the next 8 years.
Buying shares of leading companies in the aerospace industry and energy efficiency.
Development of the project of the international business center Defi Assets Investment International Home.
Investment in the construction of new territories in the waters of the World Ocean and the development of the Arctic shelf.
Development of the Defi Assets Investment Family project for investors who want to improve their own skills.
Time of new accomplishments

Sustainability principles and ambitions across our business

Our sustainability commitments, principles and ambitions apply across the investments we make as an asset manager and asset owner, and to our own business operations

Our sustainability principles:

Our sustainability commitments, principles and ambitions apply across the investments we make as an asset manager and asset owner, and to our own business operations

– We will consider sustainability and ESG factors when determining our corporate strategy and new business initiatives
– We will embed sustainability considerations throughout our business
– We identify and incorporate ESG risk factors into our general risk management process

We consider the interests of all our stakeholders and ensure our views on sustainability are consistent with our longterm approach
– We will manage our businesses to the same principles of acting responsibly that we hold our investee companies to account on

We aim to use our influence as a global investor and asset owner to drive positive change in sustainability policy and corporate standards
– We believe in active asset ownership and management which encourages companies to transition towards a sustainable future

Core Principles

  • Our priority is always to act in the best interests of our clients.
  • No one will ever outwork or outhustle us for business.
  • We conduct business with the highest level of honesty and integrity.
  • We strive to generate superior returns in our chosen markets.
  • Creativity is at the core of our investment approach.
  • We work collaboratively, intelligently and judiciously.
  • Our most important asset is our people.
  • We strive to recruit and retain the best talent.
  • We stress teamwork in everything we do.
  • We value the opinion of every member of the firm and seek consensus across all investment decisions.

Our Sustainability Strategy: Underpinned By Constant Evolution And A Long-term Approach


ESG Integration

We integrate environmental, social and governance information into our analysis and decision-making across our investment teams and business lines.

Stewardship

We are active stewards of the entities in which we invest; this goes hand-in-hand with our active investment approach.

Corporate Responsibility

ESG is ingrained in our business activities through our corporate responsibility program. This includes our Barings Social Impact philanthropic program, as well as our focus on diversity, equity and inclusion across our business.

Our Sustainability Governance, Resources And Partnerships


Dedicated Resources

Our dedicated resources help develop and deliver our sustainability and ESG strategy, policy, partnerships, research, training and reporting.

Industry Parnters

We are a signatory to the Principles for Responsible Investment, a member of the United Nations Global Compact and Climate Action 100+, and public supporters of the Task Force on Climate-related Financial Disclosures. We work to advance the missions of these industry partnerships.

Formal Governance

Our Sustainability Committee consists of senior business leaders and is tasked with supporting sustainability strategy execution.
Our Sustainability Working Groups focus on long-term strategic projects and regularly meet and report to the Sustainability Committee.

How We Work

Outstanding team

Defi Assets Investment is a tightly knit group working together with management teams toward common goals. We have more than 70 investment professionals, including 24 partners with an average tenure at Cardinal Assets Ventures of more than a decade. This allows us to devote substantial time to the companies in which we invest.

Collaborative style

Our objective is to work with portfolio company leadership and create a backdrop in which companies can thrive. We encourage management teams to invest alongside us, and our forward-thinking approach and philosophy to leave companies better than when we found them also means that portfolio company employees often choose to invest alongside Defi Assets Investment as well.

Alignment of interest

We believe that people thrive when they are working toward a common and focused goal. We are proud of our transparency and alignment of interest with our portfolio companies and investors. We believe our focus and significant skin in the game allows us to build true, successful partnerships.

Investment Criteria

Defi Assets Investment seeks to make investments in companies that meet the following investment criteria:
Led by managers with an established track record of achievement
Participate in economically attractive, fragmented, niche industries with strong fundamentals
Demonstrate a sustainable competitive advantage, including an ability to grow, innovate and withstand economic downturns
Possess strong market positions, attractive cash flow attributes and high return on investment enabling them, inter alia, to service a leveraged capitalization
Enjoy excellent organic or acquisitive growth prospects
Defi Assets Investment has experience executing the following transaction types:
Management buyouts of public and privately held companies and divisions of larger companies
Recapitalizations of closely held businesses in order to provide additional financing or liquidity for existing investors
Acquisitions of companies seeking the financing required to execute consolidation strategies in fragmented but attractive industries
Selected equity financings of growth companies that have demonstrated significant potential Equity investments in growth companies
Investments in companies participating in industries in which Defi Assets Investment has extensive investment experience

Our Values

At the heart of our business are our partners: the entrepreneurs and management teams we back; the investors in our funds; the advisers and intermediaries we work with; and the banks and other lending institutions to our deals.

Highly Ambitious

We strive to build world-class businesses to generate superior returns for our partners.

Winning

We are here to win. We are constantly improving, and are committed to out-thinking and out-executing our competitors. We take on what others dismiss as impossible, and solve the hard problems that others walk away from. This is why we hire the best.

Integrity

We do things the right way, without compromise, the first time – every time. We are direct, decisive and, above all, accountable. We practice sound judgment and common sense in our actions that conforms to the letter and spirit of the law at all times. We win on the merits, with integrity.

Learning

We are driven by a thirst for knowledge. We are constantly learning – from each other and from inspired thinkers around the world. We passionately pursue new ideas, new innovations and new strategies that will strengthen our competitive advantage.

Our Purpose

This means supporting our colleagues, customers and clients, and the communities and environment in which they operate, for the benefit of all our stakeholders. It means helping people and businesses unlock their potential and plan for the future with confidence, building relationships that stand the test of time. And it means that we continue to be there for the long-term, whatever the climate, making decisions that are right for today and for generations to come. To achieve this, our long-term strategic approach place exceptional service at the heart of everything we do. Each of our diverse, specialist businesses have a deep industry knowledge, so they can understand the challenges and opportunities that our customers and clients face. We support the unique needs of our customers and clients to ensure that they thrive, rather than simply survive, whatever the market conditions.

We believe in putting our customers and clients first. Our cultural attributes bring out the very best of our people, skills and strong reputation that we have built with our stakeholders over many years. A combination of expertise, service and relationships with teamwork, integrity and prudence underpins our approach and gives us the tools to thrive over the long term. And we recognise that to help the people and businesses of Britain thrive, we also have a responsibility to help address the social, economic and environmental challenges facing our business, employees and clients, now and into the future

Responsible Investing at Defi Assets Investment

We have always believed that we can make a difference in the world through our investments.

As a signatory to the United Nations Principles for Responsible Investment (UN PRI), we are committed to the aspirational principles for incorporating ESG considerations into our investment approach.

Our Approach to ESG and Responsible Investing

Our Purpose

We believe markets to be largely efficient and strive to provide systematic exposure to certain risk-based and behaviorally driven factors that can be combined intelligently to deliver results for investors.

Our ongoing investment in the research and design of our investment strategies, including ESG-related approaches, seeks to ensure style and returns consistency, while continually evaluating new data, statistics, investment ideas, and quantitative methods.

We have a long history of accommodating client-specific requests and exclusions of certain securities from an investment universe, such as those deemed socially or environmentally undesirable, or operating in regions where human rights abuses are prevalent.

In addition, we are responsible for voting proxies on behalf of clients that have granted the authority to us. We have engaged Institutional Shareholder Services, Inc. (ISS), a third-party proxy voting agent, to provide proxy voting research and execution services on behalf of our clients, while we reserve directive control over ultimate proxy voting. Typically, we follow the ISS Socially Responsible Investing (SRI) Proxy Voting Guidelines.

Risk management at the center

We seek to manage risk in order to capitalize on opportunities and improve our performance. Disciplined risk estimation and management are deeply integrated components of the investment process across each one of our strategies.

We believe a well-constructed portfolio upfront will outperform in good markets and protect our client’s capital in difficult markets. For this reason, Defi Assets Investment has spent over a quarter of a century establishing risk management as a core discipline. This approach begins with a dedicated governance group that oversees risk management. An emphasis on liquid markets, proprietary risk models and a diversified funding structure seeks to further strengthen our approach.

The Defi Assets Investment way

A dedicated risk management team

Operating independently of the investment businesses, and reporting to the CEO, the Portfolio Construction and Risk Group (PCG) guides the allocation of risk capital. It is supported by a dedicated R&D team to create custom tools and technologies.


The Risk Management Center

Defi Assets Investment Risk Management Center provides a comprehensive view of the various investment portfolios and how they fit within pre-established guidelines. Built in 2014, its front-end consists of a 27’ by 8’ interactive touchscreen designed to visualize data in ways that allow for rapid comprehension. Its back-end systems, which connect to every Defi Assets Investment office worldwide, continuously run a wide range of operational readiness, risk, and stress test monitors.

Run rigorous processes

In pre-trade discussions, the Portfolio Construction and Risk group works to identify the impact of potential trades on a portfolio’s risk and stress exposures. In the ex-post analysis, the group evaluates the skill, infrastructure, investment universe, risk and working capital utilization of each business, and uses this information as a part of the risk capital allocation process.


Reinforce the culture

A solid framework is important, but successful risk management can only be accomplished when it becomes a central part of the portfolio manager’s analysis of potential trades and portfolio construction. Continuous communication and collaboration with the investment teams, combined with an in-depth understanding of the portfolios, play a critical role in maintaining and strengthening our risk culture.

Oliver Gary - Founder/CEO

Oliver Gary is known as an esteemed industrial property entrepreneur with a distinguished career spanning a span of over twenty-five years. He is enthusiastic, motivating, and highly motivated. He serves as Defi Assets Investment 's Chief Executive Officer, Executive Director, and Board Member. Oliver is in charge of overseeing a talented group of real estate experts forex trader, providing direction for Defi Assets Investment 's expansion, maintaining significant partnerships with trading and investors, and enhancing the substantial property portfolio. He co-founded Defi Assets Investment in 2004 with renowned retail millionaire Darren Holland. Since then, the company has grown from one location valued at $30 million to 20 locations valued at $1.9 billion. Defi Assets Investment has increased the value of its staff and assets since going public on the board table in October 2015.



Mitchell Gary - Chief Financial Officer (CFO)

Mitchell Gary has over ten years of experience as a profitable network marketer and cryptocurrency trader. She has a bachelor's degree in marketing. Being one of the top paid female marketers globally, she is widely acknowledged in the industry. When Jenna wasn't feeling fully herself in 2016, she discovered a specific way of thinking that helped. She set out to spread the word about Defi Assets Investment , and Mitchell Gary sparked a movement that helped Defi Assets Investment grow to become the cryptocurrency company with the quickest rate of growth in the market.



Darren Holland - Chief Operating Officer (COO)

Leadership, industry and business knowledge, and intense dedication are just a few notable attributes of Darren Holland. He channels this unique skill set into Defi Assets Investment, standing at its helm as a fun, energetic, creative, and enthusiastic leader. Ever embracing his entrepreneurial spirit, Darren began his career as a network marketer crypto trader fresh out of business school. At the young age of 25, Darren with the help of Oliver has builded team of more than 60,000 Affiliates and Trader. Darren is an expert chess player under the Australia Chess Federation. His ability to think one move ahead is just one of the many reasons why Defi Assets Investment is attracting top talent globally